Job Opening

The Grenada Tourism Commission is a full-service Destination Marketing Organization promoting visits to our dynamic and growing market. Located in the heart of North Mississippi along I-55, Grenada is equidistant between Memphis, Tennessee, and Jackson, Mississippi. With some of the best outdoor tourism assets in Mississippi and a thriving business traveler market driven by unprecedented industrial growth, Grenada is an ideal destination for both leisure and business visitors.

Job Summary

We are seeking an experienced and motivated Sales and Marketing Manager to drive tourism growth and promote visitor engagement. The ideal candidate will have experience in the tourism industry or with a Destination Marketing Organization (DMO). This role requires creativity, technical proficiency, and a passion for building strong community and industry relationships.

Responsibilities

1. Develop and implement comprehensive sales and marketing strategies to increase
   visitor traffic.
2. Build and maintain strong relationships with local restaurants, hotels, and other
   tourism partners to enhance tourism initiatives.
3. Develop partnership opportunities and promotions to strengthen tourism efforts.
4. Create and share engaging content for social media platforms, including Facebook,
   Instagram, YouTube, and others, to promote events, retail opportunities, family
   activities, and tourism updates.
5. Maintain and update the Grenada Tourism website with relevant content about
   events, dining, lodging, and local attractions.
6. Create and adapt advertisements as needed for local and regional publications.
7. Maintain and update the visitor guide with current content, ensuring appealing
   design and accurate information.
8. Monitor and maintain an adequate supply of promotional items for distribution at
   events and in welcome bags.
9. Manage and maintain an organized inventory of advertising content, including
   photos, videos, and digital assets.
10. Prepare and present sales and marketing activity reports using Google Analytics,
    Facebook Insights, and other data sources.
11. Collect and record economic impact data from sponsored events in Excel spreadsheets and create summary documents.
12. Collaborate with industry partners such as the Mississippi Tourism Association, the
    Southeast Tourism Society, and Visit Mississippi.
13. Attend meetings and conferences to build partnerships and stay current with industry trends.
14. Respond to inquiries from advertisements, phone calls, and online requests.
15. Attend sponsored tournaments and events to represent Grenada Tourism.
16. Develop a comprehensive understanding of all tourism assets in the area and effectively communicate their unique attributes.

Education, Experience, and Skills

• Bachelor’s degree in marketing, business, or a related field.
• Minimum of two years of sales and marketing experience, preferably in tourism or with a DMO.
• Excellent written and verbal communication skills, including proper grammar and English usage.
• Proficiency with graphic design and multimedia content creation, including Adobe Photoshop, Illustrator, InDesign, and related tools.
• Knowledge of AI and ChatGPT and related apps used in the tourism industry
• Proficiency with Microsoft Office products, especially Word, Excel, PowerPoint, and Outlook.
• Familiarity with Google Workspace, including Docs, Sheets, Slides, and Google Drive.
• Experience with Dropbox for document storage and management.
• Ability to set up and manage Zoom meetings.
• Strong organizational and project management abilities, with the capacity to work independently and collaboratively in a fast-paced environment.

Work Environment

• Primarily indoor, climate-controlled environment with occasional outdoor work at festivals and events.
• Ability to stand or sit for extended periods and lift up to 30 pounds.
• Ability to bend, stoop, kneel, and perform physical tasks as needed.
• Occasional evening and weekend hours may be required.

Additional Information

This position description is not intended to be all-inclusive. Additional duties may be assigned as needed by the Executive Director of the Grenada Tourism Commission. The GTC reserves the right to modify job duties as necessary. This description does not constitute an employment contract and creates no contractual obligations on the part of the GTC.

How To Apply

Please submit a cover letter and resume to gworsham1950@gmail.com with “Grenada Tourism Sales and Marketing Position” in the subject line. Include examples of your work if applicable. Applications will be accepted until the position is filled.

The Grenada Tourism Commission is an equal opportunity employer and encourages applications from individuals of all backgrounds.